Product Marketing Specialist (SaaS)

Job Title: Product Marketing Specialist

Location: Rio de Janeiro

Work Format: Hybrid

Experience: Mid-senior

Company Overview:

Delfos Energy is a pioneering SaaS (Software as a Service) platform dedicated to revolutionising the renewable energy sector. Our innovative platform integrates advanced technologies to optimise energy production, streamline operations, and drive sustainability for businesses and communities worldwide. By harnessing the power of data analytics, artificial intelligence, and machine learning, Delfos Energy empowers organisations to make informed decisions, maximise efficiency, and reduce environmental impact.

Position Overview:

We are seeking a proactive and experienced ‘Mid-Level’ Product Marketing Specialist to join our team at Delfos Energy. This role is ideal for someone with a few years of experience in product marketing within the SaaS, OR renewable energy industry, who is ready to take on more responsibilities and make a significant impact. As our first Product Marketing Specialist, you will report to the CMO and will play a key role in developing and executing marketing strategies to promote our cutting-edge SaaS platform and drive the continued growth and success of Delfos.Energy.

Key Responsibilities:

• Market Research: Conduct comprehensive market research to identify industry trends, customer needs, and competitive landscape within the renewable energy sector. Utilise insights to inform product positioning and marketing strategies for Delfos Energy's SaaS platform.
• Go-to-market: Develop and execute go-to-market strategies for new and existing products, ensuring successful launches and market penetration.
• Content Development: Create compelling marketing content tailored to different channels and audiences, including product collateral, website content, blog posts, case studies, and social media posts.
• Campaign Management: Plan and execute multi-channel marketing campaigns to promote Delfos Energy's SaaS platform across various platforms, including digital, social media, website, landing pages, email, and industry events. Monitor campaign performance and optimize tactics to maximize ROI.
• Sales Enablement: Provide support to sales teams with the necessary tools and resources to effectively sell Delfos Energy's SaaS platform, including sales presentations, product training materials, and competitive analysis.
• Customer Insights : Gather feedback from customers and internal stakeholders to refine product messaging and improve marketing effectiveness. Analyse customer insights and identify opportunities for product innovation and enhancement.

Desirable Qualifications:

• Master's degree in Marketing, Business, or related field.
• Proven track record of developing and executing successful go-to-market strategies.
• Previous experience in the renewable energy industry or a strong passion for sustainability.
• Experience with marketing automation tools such as HubSpot.
• Familiarity with data analysis and reporting tools such as Google Analytics, Hotjar, or Tableau.
• Experience working with cross-functional teams (Sales, Product, Customer Success) in a fast-paced, collaborative environment.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinker with a track record of developing innovative marketing campaigns.

Essential Qualifications:

• Bachelor's degree in Marketing, Business, Computer Science, or related field.
• 3-5 years of experience in product marketing within the SaaS or renewable energy industry.
• Strong communication skills, with the ability to create compelling marketing content and effectively communicate ideas.
• Analytical mindset with the ability to gather and interpret data to support marketing strategies.
• Passion for renewable energy and sustainability.
• Ability to work collaboratively in a fast-paced environment and drive results.

What we can offer:

• Competitive salary
• Opportunities for professional development and career advancement.
• Work in a dynamic and collaborative environment with a team of passionate professionals.
• Contribute to meaningful work that is driving positive change in the renewable energy sector through advanced SaaS technology.

Join us at Delfos.Energy and take your career in product marketing to the next level. Apply now to become our Product Marketing Specialist and be part of a team that is shaping the future of sustainable energy solutions worldwide.To apply, please submit your resume and cover letter to [rupert@delfos.energy].